AI SEO

Here’s a scenario that’s playing out for Australian businesses every single day. A potential customer is sitting at their desk. They need a digital marketing agency, a financial planner, a plumber, or a software tool. Instead of opening Google and scrolling...

The rules of search have changed faster in the past 18 months than in the previous decade. AI search traffic surged 527% year-over-year in 2025, ChatGPT now processes 2.5 billion daily prompts, and 60 to 69% of Google searches end without a single click to any website. The...

Search has changed more in the past two years than in the previous decade. Google AI Overviews now answer questions before users click a single result. ChatGPT, Perplexity, and Google Gemini are becoming the first stop for millions of people researching products and services....

If you’re publishing content in 2026 and not measuring traffic from large language models, you’re flying blind on one of the fastest-growing acquisition channels in digital marketing. Across hundreds of websites, we’re already seeing anywhere from 0.5% to 3%...

Search is changing faster than most businesses realise. When someone asks ChatGPT, Perplexity, or Google’s AI Overviews a question about your industry, they are not clicking through ten blue links. They are reading a synthesised answer pulled from sources the AI decided...